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The Fish and the Iceberg

The Fish

This is a fish. It was sculpted by Constantin Brancusi. When I first saw it in a gallery I immediately knew what it was. Without fins, without scales and without eyes, it is clearly a fish. 



That's how I approach writing. I strip things down to their core and then sculpt them so that people immediately know what they're looking at.

The Iceberg

Hemingway, as ever, said it best. He had a theory that writing is like an iceberg. What you see on top is just a tiny fraction of what is there. The mass is beneath the surface. 



To produce beautiful writing you need a depth of knowledge, otherwise it's farce or mimicry.



I take time to research whatever I'm writing about, to know my subject. So rest assured, you'll get pretty results with substance.

I've spent my fair share of time turning jargon into clear, concise and attractive writing. And I've helped cut stones into diamonds. It's important that your readers see exactly what you want them to. Here's how I can help...

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